Mobile Roaming Charges in India to go away soon........................

There is a good news for all mobile subscriber especially for travellers who travel  more from one state to other from time to time. Now,mobile users need not have to pay any extra money while travelling outside their home network. Carriers charge a higher rate for roaming and there are no uniform roaming charges as they differ from one operator to another. Let see what the reports are saying:
According to the reports:
Telecom companies may stop roaming charges if the government accepts the report submitted by a high-level panel.   The panel constituted by the Department of Telecom (DoT) to make recommendations on strategic issues related to licensing matters, has recommended to the government to consider the entire country as a single service area or four separate zones instead of the existing 22 telecom circles.
At present, around 10 per cent of the revenue of telecom companies comes from roaming charges. As per rules, a mobile service provider can charge a maximum of Rs 1.40 per minute for a local call for a mobile user travelling outside his home network, while for STD calls, the limit is Rs 2.40 per minute for all outgoing and Rs 1.75 per minute for all incoming calls, irrespective of the distance. After the tariff war began in 2009, several companies have reduced their roaming charges but now, there will be no roaming charges at all..........

HAPPY CALLING!!!!!!!!!!!!!!!!!!!

Airtel- Friends

Kyoonki Har ek friend zarori hota hai----- The famous recent jingle of Airtel. What is the base line of this ad-----   Can you Guess?????? Nooooo....... -------- Ok may be a clue will generate some responses.... The first word of the baseline is......Dil...... Complete the base line.

Can you name the ad agency for this ad..... The name of the agency will make you remember a root system you would have studied in 5th or 6th grade.

Guess Who????

Can you Identify the company from this character in an advertisement. Which ad agency created this ad?????

Kudos to the Project School efforts of GOONJ

Corporate social responsibility (CSR) in India is no longer a cosmetic part of corporates, present just for the sake of it. CSR activities are increasingly being taken seriously and a large focus of such initiatives is the education space in the country.
       Corporate initiatives in the field of education are increasing. The effort is not only to understand the issues of the local population, but in the use of education as a tool to address such issues. Such endeavours have provided the neglected sections of society with opportunities to grow.
    “There are about 200 million children today between the ages of six and 14 years, who don’t even complete the basic eight years of elementary education. 
Kudos to the Project School effort of GOONJ at CBS!!!!

Can you understand MODI MATHS

What is Narendra Modi's intentions behind his Fasting. Can you decipher Modi Maths behind this???????

My Life @ Core Business School..................................

The first when I came to this beautiful place which was my college I saw that the vicinity it was so simply serene and soothing.

I felt like it was the place for me, so the first day started everyone in their full zeal and enthusiasm went to this so profound and subtle place called “Core business school” 

So now first of all like people are at first sight they start judging people like that only even without knowing as to how they are

So when I thought about this, a thought crossed my mind and I thought we shouldn’t be judge mental and initially we are here to be something and not to belittle others and to be precise.

We are here for peer learning and have a concise knowledge about what we’ll be doing in our future core business school taught me what discipline really is

They made many things permissible for us but keeping other things into consideration and what my top priority was, and made us realize what and I know one fine day me and all my class mates will fly away from this place with great pride. 

All I know is after all these days of slogging and days being grueling ,but nevertheless what hard we’ll do today will eventually reap fruits tomorrow ,and honestly speaking in this short time span I found out in myself that I have tremendous potential within me all I needed was to pull that thing out ,and in the end one day I’ll be what I set out be that is not an MBA but to test my limits and I know nothing can put me down. 

I have unexceptional faith on my abilities and I know they’ll never put me down.

Submitted by:-

Rial Lawrence (Level 1)

'ROTI, KAPDA, MAKAAN aur MOBILE' - a new trend

Dear All, 


Earlier time, the equation was ROTI, KADPA AUR MAKAAN..............


BUT


now the equation is changing to ROTI, KADPA, MAKAAN aur MOBILE.......


as the scenario changes, there will be a possibility that this equation will change..............




Now, its your turn to change the equation.




So, Please Share your valuable views on this HOT SPOT Platform...........

Happy Independence Day............................

Why CORE over More.................... (Batch 2011-2013)

Dear Juniors,
Welcome to CBS Family..
Share your Orientation Session with the CORE Family..................

Share Your Summer Internship Experience (Batch 2010-2012)

New Session at CBS commences on 1st August. Share your experiences of Summer Internships

HOLI @CBS

GET SET TO LEAVE YOUR IMPRINTS THIS HOLI.........

ONCE UPON A TIME IN ADVERTISING

Creativity in advertising is shifting lanes with a brilliant and successful, hi-profile creative hot-shot. But were the retro ads. all that poor. What exactly did they lack or have which is either present or missing in the present day advertisements. 




Why has this C change happened?

90/10 PRINCIPLE

The 90/10 Principle. 

It will change your life (at least the way you react to situations). What is this principle?  10% of life is made up of what happens to you. 90% of life is decided by how you react. 

Millions of people are suffering from undeserved stress, trials, problems and heartache. We all must understand and apply the 90/10 principle.

 It CAN change your life!!! 

Want to know more about this principle . Just click on the link and enjoy........
http://mtaram.com/blog/2010/02/11/9010-principle-by-steven-covey/



FAIRNESS A GROWTH INDUSTRY IN INDIA

Should Global Rules of Responsible Advertising be applicable in India as well?

WHAT HAPPENED TO OUR TATA NANO???????????

The Tata Nano was a small car that was expected to deliver big numbers — the new plant at Sanand in Gujarat was built to produce 2.5 lakh units a year, eventually ramping up to 5 lakh units. But 15 months after a high-profile launch, it has encountered trouble at every turn — three instances of the car going up in flames and a few cases of smoke emanating from it (the last was in September), confusion about its positioning, a rather unexpected bunch of affluent initial buyers, poor distribution reach, and financing bottlenecks. Nano’s sales have dipped from 9,000 units in July to 3,000 in October to just a little over 500 in November. 

“The car was positioned as an alternative to two-wheelers , but that’s not happening. Those looking to upgrade from two-wheelers are put off by the negative publicity (over the fires) and safety issues and buyers of the top-end Nano will rather put in a few thousand more and buy another car like the Alto

TIME TO SUGGEST SOME STRATEGIES 

WHAT TEMPTS YOU MORE?

NEW AIRTEL LOGO

Airtel’s rebranding exercise has come in for severe criticism from consumers, especially online. But is Airtel taking note? 
    
NEVER TRUST a company with an ugly logo,’ says Hemant AR on the Facebook group ‘Bring back the old Airtel logo’. Hemant clearly doesn’t like the new identity of India’s biggest mobile phone service provider, and he isn’t alone. Blogs and social networking sites are abuzz with comments since Airtel launched the new logo last week. The remarks are flowing in, and not all are kind. Over half the respondents in a poll on phone comparison portal Fonearena.com said that the old logo was better. 


What do you think about this rebranding exercise of Airtel. Comments are welcome!!!!

LATEST TRENDS IN ADVERTISING

Moviegoers are familiar with sequels, from Spiderman and Speed in Hollywood to Dhoom and Munnabhai in Bollywood. Now, what if someone says Batman 2 is a sequel of Superman 1? It can't happen even in reel life, but it can, and does, happen in the nothing-is-impossible world of television advertising .

 The latest case in point is a commercial released by mobile handset maker Airfone, which is direct sequel of a recent Cadbury commercial, featuring the same actors in the same costume. The Cadbury commercial, which is still being aired as part of its new 'shubh aarambh' campaign, has a boy asking for a piece of Cadbury Dairy Milk bar from a girl at a bus stop before doing the 'shubh kaam' of offering to drop her home.

The Airfone advertisement for its dual handsfree music phone shows the same couple in the same costume travelling together in a bus. "This phone has innovation of two audio jacks so that two people can share music playing on the phone. Love is an important aspect of sharing and this (the Cadbury commercial) was one of the rare ads based on love and we worked out our campaign on it," said Vishal Chitkara, director at Airfone.

With half the story already told by Cadbury, Airfone also saved on costly airtime as its commercial is just 20 seconds long, half of Cadbury's 41-second advertisement.

But the point worth considering is that people at large still associate the brand ambassadors with Cadbury's ad and not with the ad of Airfone. So what do you feel should companies follow this new trend of advertising or it's just a fad to go off in thin air soon