Creativity in advertising is shifting lanes with a brilliant and successful, hi-profile creative hot-shot. But were the retro ads. all that poor. What exactly did they lack or have which is either present or missing in the present day advertisements.
Why has this C change happened?
Its d demand dat has changed...d customer today is wise and smart because he is more exposed to d information.. he is aware of the features offered n is clear wid the comparison of these features thus d only thing which creates interest and grab attention of the customers is marketing communication n most of it the advertisements..this pushes companies to have creative advertisements.This creativity was nt xactly missing but yes was nt d matter of competition or brand image or positioning before as d case is wid cadbury and vodafone , the companies who are known for d best of d advertisements..!!
ReplyDeleteWhat we learn in B-School, we try to apply those theories in real world to sell the product, but to grab customers attention is a tedious task for the marketer. Such Ads, add value as they sink well with the product features.
ReplyDeleteBut now a days, these advt are more of product centric and not the customer centric and thus loose charm besides using using retro theme or modern one..................... Remember Customer is God, .....................:)
The modern day ads are woven more as a story where the message is passed on indirectly. Old ads did this in a more direct fashion. This has happened as we the public as well as the advertising industry has graduated many levels. Today we see brands positioned not just as products that meet some need of ours, but those that carry a particular character. Hence, there is a greayer effort to touch the consumer's sub-concious mind and influence his purchasing behaviour and tastes, which should eventually convert to greater product/service sales.
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