ONCE UPON A TIME IN ADVERTISING

Creativity in advertising is shifting lanes with a brilliant and successful, hi-profile creative hot-shot. But were the retro ads. all that poor. What exactly did they lack or have which is either present or missing in the present day advertisements. 




Why has this C change happened?

90/10 PRINCIPLE

The 90/10 Principle. 

It will change your life (at least the way you react to situations). What is this principle?  10% of life is made up of what happens to you. 90% of life is decided by how you react. 

Millions of people are suffering from undeserved stress, trials, problems and heartache. We all must understand and apply the 90/10 principle.

 It CAN change your life!!! 

Want to know more about this principle . Just click on the link and enjoy........
http://mtaram.com/blog/2010/02/11/9010-principle-by-steven-covey/



FAIRNESS A GROWTH INDUSTRY IN INDIA

Should Global Rules of Responsible Advertising be applicable in India as well?

WHAT HAPPENED TO OUR TATA NANO???????????

The Tata Nano was a small car that was expected to deliver big numbers — the new plant at Sanand in Gujarat was built to produce 2.5 lakh units a year, eventually ramping up to 5 lakh units. But 15 months after a high-profile launch, it has encountered trouble at every turn — three instances of the car going up in flames and a few cases of smoke emanating from it (the last was in September), confusion about its positioning, a rather unexpected bunch of affluent initial buyers, poor distribution reach, and financing bottlenecks. Nano’s sales have dipped from 9,000 units in July to 3,000 in October to just a little over 500 in November. 

“The car was positioned as an alternative to two-wheelers , but that’s not happening. Those looking to upgrade from two-wheelers are put off by the negative publicity (over the fires) and safety issues and buyers of the top-end Nano will rather put in a few thousand more and buy another car like the Alto

TIME TO SUGGEST SOME STRATEGIES 

WHAT TEMPTS YOU MORE?