ONCE UPON A TIME IN ADVERTISING

Creativity in advertising is shifting lanes with a brilliant and successful, hi-profile creative hot-shot. But were the retro ads. all that poor. What exactly did they lack or have which is either present or missing in the present day advertisements. 




Why has this C change happened?

90/10 PRINCIPLE

The 90/10 Principle. 

It will change your life (at least the way you react to situations). What is this principle?  10% of life is made up of what happens to you. 90% of life is decided by how you react. 

Millions of people are suffering from undeserved stress, trials, problems and heartache. We all must understand and apply the 90/10 principle.

 It CAN change your life!!! 

Want to know more about this principle . Just click on the link and enjoy........
http://mtaram.com/blog/2010/02/11/9010-principle-by-steven-covey/



FAIRNESS A GROWTH INDUSTRY IN INDIA

Should Global Rules of Responsible Advertising be applicable in India as well?

WHAT HAPPENED TO OUR TATA NANO???????????

The Tata Nano was a small car that was expected to deliver big numbers — the new plant at Sanand in Gujarat was built to produce 2.5 lakh units a year, eventually ramping up to 5 lakh units. But 15 months after a high-profile launch, it has encountered trouble at every turn — three instances of the car going up in flames and a few cases of smoke emanating from it (the last was in September), confusion about its positioning, a rather unexpected bunch of affluent initial buyers, poor distribution reach, and financing bottlenecks. Nano’s sales have dipped from 9,000 units in July to 3,000 in October to just a little over 500 in November. 

“The car was positioned as an alternative to two-wheelers , but that’s not happening. Those looking to upgrade from two-wheelers are put off by the negative publicity (over the fires) and safety issues and buyers of the top-end Nano will rather put in a few thousand more and buy another car like the Alto

TIME TO SUGGEST SOME STRATEGIES 

WHAT TEMPTS YOU MORE?

NEW AIRTEL LOGO

Airtel’s rebranding exercise has come in for severe criticism from consumers, especially online. But is Airtel taking note? 
    
NEVER TRUST a company with an ugly logo,’ says Hemant AR on the Facebook group ‘Bring back the old Airtel logo’. Hemant clearly doesn’t like the new identity of India’s biggest mobile phone service provider, and he isn’t alone. Blogs and social networking sites are abuzz with comments since Airtel launched the new logo last week. The remarks are flowing in, and not all are kind. Over half the respondents in a poll on phone comparison portal Fonearena.com said that the old logo was better. 


What do you think about this rebranding exercise of Airtel. Comments are welcome!!!!

LATEST TRENDS IN ADVERTISING

Moviegoers are familiar with sequels, from Spiderman and Speed in Hollywood to Dhoom and Munnabhai in Bollywood. Now, what if someone says Batman 2 is a sequel of Superman 1? It can't happen even in reel life, but it can, and does, happen in the nothing-is-impossible world of television advertising .

 The latest case in point is a commercial released by mobile handset maker Airfone, which is direct sequel of a recent Cadbury commercial, featuring the same actors in the same costume. The Cadbury commercial, which is still being aired as part of its new 'shubh aarambh' campaign, has a boy asking for a piece of Cadbury Dairy Milk bar from a girl at a bus stop before doing the 'shubh kaam' of offering to drop her home.

The Airfone advertisement for its dual handsfree music phone shows the same couple in the same costume travelling together in a bus. "This phone has innovation of two audio jacks so that two people can share music playing on the phone. Love is an important aspect of sharing and this (the Cadbury commercial) was one of the rare ads based on love and we worked out our campaign on it," said Vishal Chitkara, director at Airfone.

With half the story already told by Cadbury, Airfone also saved on costly airtime as its commercial is just 20 seconds long, half of Cadbury's 41-second advertisement.

But the point worth considering is that people at large still associate the brand ambassadors with Cadbury's ad and not with the ad of Airfone. So what do you feel should companies follow this new trend of advertising or it's just a fad to go off in thin air soon

WHY WOMEN SHOP ?

"When women are depressed they go shopping-- Men invade other countries"- such goes the famous saying.

Let's try and explore the reasons behind this behaviour........Any idea.....let's discuss----what do Core leaders have to say on this?

Imprints of Adventure @CORE

Adventure trip....... Leaving it's imprints Forever

Transition from the world of assignments, case studies, presentations to the world of fun and enjoyment in mother nature's lap!

VIDEO-GARBA 2010

GLIMPSE OF THE CORE STUDENTS IN GARBA MOOD!!!

THREE CHEERS TO THE CO-CURRICULAR COMMITTEE (3 Cs) AND MESS COMMITTEE FOR GIVING US A GALA TIME.......... AWAITING THE NEXT FOOT TAPPING EVENT AT CBS

THE COLOURS OF GARBA NITE @ CORE

Here goes the Garba queen from Level 1-Congrats Kavya
Level 1 garba king- Vishal Jagetia- Congrats

Spot the two garba queens from Level 2- Sonal and Ankita R. - Congrats to both

Priyank the Garba king from level 2- Congrats

What fun and masti to be together.........

The chaos, the confusion, the controversies... everything else was swept aside by the spirit of celebration as the most expensive Commonwealth Games ever staged an extravagant farewell party witnessed by a capacity crowd of 60,000 at the Jawaharlal Nehru Stadium and millions of television viewers worldwide on Thursday. There was no pause to the applause as the evening encompassed in its sweep a rainbow of revelry... from a touching pre-show performance by specially-abled children to a moment in the limelight for the thousands of volunteers associated with the October 3-14 event. As the participating national contingents — starting with Australia and followed by India, for which Gagan Narang was the flag-bearer — trooped into the stadium, cheers erupted from the galleries; undoubtedly, the athletes were the heroes here, as is the case at any sporting event, and not administrators such as Suresh Kalmadi whose speech — in a repeat of the public response on the opening night — was received with jeers.Delhi 2010 mascot Shera, conspicuously absent during the inaugural gala, made a grand appearance before the Commonwealth Games Federation flag was handed over to 2014-edition host nation Scotland, a special segment for which featured bagpipers in tartan kilts and the Loch Ness Monster. From a single bronze medal in the 1934 edition to a total tally of 101 as CWG host in 2010, from glitches galore in the build-up to the event to a last-day show that has received compliments from international visitors… India has — yet again — showcased both potential and promise.

There are still many issues to be addressed which hopefully the officials don't forget

COMING SOON.....CHOTA LALIT MODI @CBS IS READY TO SELL TEAMS.
GET READY FOR BIDDING........(AWAIT FOR THE DETAILS)
WANT TO KNOW MORE ABOUT IT.......... ASK QUESTIONS..... WE WILL ANSWER

San Jose, Oct 14: The Chile mine rescue successfully ended after a gruelling last 22 hour 30 minute operation leading to all 33 miners, trapped 2000 feet underground for 69 days, hoisted to freedom.
Emotions ran high not only at the San Jose Copper-Gold Mine where the kin of the miners gathered to welcome the men back, but also across the world as the recue operations were closely watched across the globe.

What a classic example of team work, will power, belief (in oneself and God), never given in attitude and leadership.
Hope the people who spread hatred and crime learn from this incident when the whole nation got united to save each life trapped underground

Finance Quiz

What a thrilling show by the Finalysts!!!!

Enjoyed to the core.

Views about the function and the suggestions for future events are welcome.

Time for other committees to gear up..........there is competition around

IS TODAY'S YOUTH EMPOWERED OR UNDERPOWERED

Let's get geared for the discussion forum.......Let's discuss on our state guys------So what do you feel ---Are we Empowered or Underpowered??????

Ayodhya Verdict

What do young managers think of the effects that Ayodhya Verdict might have on Brand Incredible India!

JOY OF GIVING WEEK KICKSTARTS @CBS

LET'S MAKE THIS WEEK A BIG SUCCESS AND RESOLVE TO BRING A SMILE ON A SAD FACE THROUGHOUT THE YEAR!

Failures are stepping stones to success

3 CHEERS TO THE SOCIAL INITIATIVE AT CORE!!!!!!!
BEST WISHES FOR THE JOY OF GIVING WEEK