Airtel’s rebranding exercise has come in for severe criticism from consumers, especially online. But is Airtel taking note?
NEVER TRUST a company with an ugly logo,’ says Hemant AR on the Facebook group ‘Bring back the old Airtel logo’. Hemant clearly doesn’t like the new identity of India’s biggest mobile phone service provider, and he isn’t alone. Blogs and social networking sites are abuzz with comments since Airtel launched the new logo last week. The remarks are flowing in, and not all are kind. Over half the respondents in a poll on phone comparison portal Fonearena.com said that the old logo was better.
What do you think about this rebranding exercise of Airtel. Comments are welcome!!!!